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Building your Sales Team: Top Considerations

Bringing on ambitious, enthusiastic and reliable salespeople for your business is no easy feat. When you’re experiencing growth, you’re naturally faced with challenges and getting the right team members on-board is one of the most important factors.

We want to share a few top tips when it comes to building your sales team and where you could begin when you’re accelerating at a promising pace. Some guidance here, based on the conversations that we have with our clients.

Hire the right personality

Company culture should always be in mind. The way you work together and how the business functions should be the method that you want to upkeep. Personality types are incredibly important, so initially, defining the type of person you want will help make your decision easier.

The personalities in your office should reflect your brand and functionality as a whole. Also, keep in mind that there’s a difference between the perfect salesperson ‘on paper’ vs real life. The sales people you hire should reflect the company spirit, and you should be able to imagine them representing your product – if you can’t, the chances are, it’s not right.

Remember to not let valuable people pass you by. Somebody might not possess every skill you’re hoping for, but if they nail the interview and have the sort of personality that makes you enthusiastic, you could transition them for a better fitting role.

enable’s top tip: Define 3 personal qualities that you’d like your salespeople to share. For example, conscientious, high-energy, honest.

Keep your team trained and motivated

Learning never ends. You will need to ensure that your team really know the product, and as a leader, it’s down to you to train everyone in-depth, providing them with the best resources, not just one internal training document.

Taking your time to perfect the team with regular training sessions reinforces ‘why’ they’re doing what they’re doing, and noting down what’s effective by listening to their thoughts. It’s not just about the growth of your business, it’s about the growth of every individual.

Salespeople are hungry for success, they’re keen to move forward, and if they carry out daily habits with personal development and have something to work towards, they’ll be more likely to stick around.

enable’s top tip: keep them learning – think weekly 1-on-1’s and regular meetings, send them to seminars, get them networking.

Align sales with marketing

Your sales team should be crystal clear on your marketing strategy and should work hand-in-hand with marketers to understand whether they can work with leads.

As businesses enter scale-up mode, marketing goals progress and start to change, and your sales team should always be kept in the loop.

enable’s top tip: bring your marketing and sales teams together regularly to discuss developments.

Lead by example

Motivation is often contagious. If you’re leading a team, conveying your own passion and drive will show your team that you believe in an educational and positive environment, which will likely empower them to succeed further.

enable’s top tip: host an end of month/end of quarter event to give your team something to work towards. It will also ensure that you maintain a healthy work/life balance.

Don’t be afraid to ask for help!

It’s ok to not know where to start. If you’re unsure where to begin and need some support with finding the right salespeople for your sector, get in touch with team enable.

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